Knowing What to Do Could Change Everything.
The Less Shots Fired Hero Mindset: Safety First program is designed to empower families with simple, life-saving tools.
Kids learn Sam the Safety Squirrel’s three golden rules — Stop, Run, Tell — while parents are guided through practical strategies for safe firearm storage at home. Together, we build everyday HEROES who put safety first.
Sam the Safety Squirrel Safety Kits
- Sam the Safety Squirrel Stuffed Animal
- A HERO Activity Book
- A Parent’s Guide to Firearm Safety Talks
- Monthly HERO Safety Checklist
- Firearms Safe
- Firearms Cable Lock
- Sam the Safety Squirrel HERO Certificate
One Conversation Can Save a Life
Your words don’t just protect your child – they protect every child they meet.
The lessons you share today, prevent the tragedy tomorrow.
Monthly Sam the Safety Squirrel 6-Point Safety Talk Checklist
- 1. Set The Scene
- 2. Review the Safety Rules
- 3. Guns Are Not Toys
- 4. Practice the Rules Together
- 5. Connect Being Safe with Being a HERO
- 6. Celebrate Their HERO Choices
The Parent’s Guide to Firearm Safety Talks is a practical, easy-to-follow resource designed to help parents start and continue crucial conversations about gun safety with their children.
This guide walks families step by step through how to talk openly and age-appropriately about the responsibility of firearms, while reinforcing Sam the Safety Squirrel’s “Stop, Run, Tell” rules. It also provides parents with proven strategies for safe firearm storage and tips for creating a safety-first culture in the home.
The goal of this guide is simple — to empower parents to protect their children, build confidence in discussing tough topics, and ultimately save lives by reducing preventable firearm accidents.
One Conversation Can Save a Life
Color, create, and become a Safety HERO with Sam!
The Safety Sam Activity Book is a fun and engaging way for kids to learn about firearm safety while being creative. Through interactive coloring pages, children are introduced to Sam the Safety Squirrel and his simple rules — Stop, Run, Tell — that teach them what to do if they ever come across a firearm.
The book reinforces these life-saving lessons in a way that is easy for kids to remember and share, helping them feel confident and prepared. By combining learning with play, the activity book makes firearm safety approachable and memorable for every child.
One Conversation Can Save a Life
The Sam the Safety Squirrel stuffed animal is more than a soft toy — he’s a messenger of safety and hope. Sam the Safety Squirrel helps children remember Sam’s golden rule: Stop, Run, Tell.
Whether sitting on a bed, shelf, or car seat, Sam the Safety Squirrel serves as a friendly reminder that every child has the power to make safe choices and protect themselves and others.
One Conversation Can Save a Life